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Home » Water Filtration Systems » Pur vs. Brita Water Filters (Pitchers and Faucet Filters)

Pur vs. Brita Water Filters (Pitchers and Faucet Filters)

By: Stephanie Nielsen
Last Updated:
PUR_vs Brita Water_Filters

Water filtration has become a household necessity in today’s world. With concerns about contaminants in tap water and the environmental impact of bottled water, many are turning to water filters as a solution. 

Two of the most popular brands in the market are PUR and Brita. Both have been around for decades, offering a range of products to ensure clean drinking water. But which one is the best? 

In this review, we dive deep into the features, pros, cons, and customer feedback of both brands to help you make an informed decision.

PUR vs. Brita: Which is Best?

In our research, we found that PUR excels in contaminant removal, while Brita filters tend to last longer and are generally more budget-friendly.

PUR and Brita are giants in the water filtration industry. They have been trusted by millions of households for providing clean and safe drinking water. While both brands promise to remove harmful contaminants and improve the taste of tap water, they have distinct features and technologies that set them apart.

As you can imagine, when it comes to choosing between PUR vs. Brita water filters, the decision isn’t straightforward. Both brands have their strengths and cater to different needs. 

PUR Faucet Filter
9.8/10Our Score
  • Triple Filtration Technology 
  • PUR filters are specifically designed to reduce lead
  • MineralClear Filter enhances the taste of the water
  • Shorter Filter Lifespan
  • Some users have reported a decrease in flow rate over time
Brita Faucet Filter
9.5/10Our Score
  • Brita filters excel in removing chlorine taste and odor
  • Recyclable filters and pitchers
  • Brita filters tend to last longer
  • Limited Contaminant Removal

PUR: Advanced Filtration

PUR is known for its advanced filtration technology, which promises to remove over 70 contaminants, including 99% of lead, which is more than any other brand. Their MineralClear filters are designed to filter water over natural minerals for a crisp, refreshing taste.

Ultimately, in our research, we found that the PUR filters remove more contaminants when compared to Brita, making them an excellent choice for those who prioritize water purity.

Brita: Longevity & Cost-Effectiveness

Brita, on the other hand, is celebrated for its longevity and cost-effectiveness. The filters are designed to last longer, which means fewer replacements and more savings in the long run. Also, Brita’s emphasis on eco-friendliness with its recyclable filters and pitchers is a significant draw for environmentally conscious consumers.

Overall, the Brita water filter options tend to have a longer lifespans, making them a more economical choice in the long run. Additionally, Brita offers a more budget-friendly initial purchase, which might appeal to those looking to save upfront.

PUR vs. Brita: Specs and Features

Diving into the world of water filters, it’s like stepping into a tech showdown. And when it comes to PUR and Brita, they have some tricks up their sleeves! Let’s break down what each brand brings to the table.

PUR Water Filters

  • Advanced Faucet Filtration System: Now, this is where PUR shines. Imagine turning your tap into a premium water fountain. That’s what PUR’s faucet filters feel like. Direct, clean water without the fuss of a pitcher. Handy, right?
  • MineralClear Filter: Picture this: water flowing over natural minerals, getting that spa-like treatment. That’s the MineralClear magic. It’s not just about cleaning; it’s about elevating the water-drinking experience. Every sip feels like a treat.
  • LED Filter Status Indicator: Ever had that “Oops, I forgot” moment with filter replacements? PUR’s got your back. Their LED indicator is like that little nudge, reminding you it’s time for a change. No guesswork, just pure efficiency.
  • 360-Degree Swivel: For those with quirky kitchen setups, this feature is a lifesaver. The faucet filter adjusts to fit most sinks. It’s like PUR saying, “Hey, we’ve got you, no matter your sink style!”
  • Triple Filtration Technology: Here’s the showstopper. PUR’s three-stage filtration is like a VIP treatment for your water. It’s thorough, ensuring every drop is crisp and clean. For the detail-oriented folks, this feature is a dream come true.

Brita Water Filters

  • Standard Pitcher and Dispenser Filters: Brita’s pitcher filters are iconic. They’re like the classic cars of the water filter world. Reliable, stylish, and oh-so-efficient. Perfect for those who love the ritual of filling and pouring.
  • Electronic Filter Indicator: It’s the little things, right? Brita’s electronic indicator is like that friend who reminds you of important dates. “Time to change the filter!” it says, ensuring you’re always in the loop.
  • BPA Free Filter Pitchers: Health buffs, rejoice! Brita’s commitment to BPA-free water filter pitcher means one less thing to worry about. Clean water in a clean pitcher. It’s a win-win.
  • Stream Filter-As-You-Pour Technology: For the impatient souls (we’ve all been there), this feature is a blessing. Need clean water, like, yesterday? Brita’s got you covered. Pour immediately, no waiting around.
  • Longlast Filters: And for the grand finale, Brita’s Longlast filters. Six months of peace of mind. They tackle contaminants and that pesky chlorine taste. Every glass feels like a fresh mountain spring.

By diving deeper into the specs and features of both brands, it’s evident that while there are similarities, each brand has its unique offerings. Whether it’s the advanced faucet system of PUR or the renowned pitchers of Brita, the choice boils down to individual preferences and needs.

Also Check Out: 10 Best Water Filter Pitchers

PUR vs Brita: Filtration Comparison

When you’re investing in a water filter, you’re essentially buying peace of mind. You want to know that every drop you’re sipping is as pure as it gets. So, how do PUR and Brita stack up in this arena? Let’s break it down.

PUR Filters


PUR is like that overachiever we all knew in school. When it comes to filtration, they go above and beyond. Their filters are designed with a unique blend of activated carbon and ion exchange materials. 

What does that mean for you? Well, it’s like having a mini army in your faucet, tackling contaminants left and right.

The standout feature? Their Triple Filtration Technology. It’s a three-pronged approach ensuring that contaminants don’t stand a chance. From heavy metals to microbial cysts, PUR’s filters are on the frontline, ensuring your water is crystal clear and delicious.

But here’s the kicker: Due to their rigorous filtration process, PUR filters, especially those in the faucet systems, tend to have a shorter lifespan. On average, you’re looking at about 2-3 months or around 100 gallons. It’s a bit like a sprinter – fast and efficient, but over shorter distances.

Still, for those who are always on the lookout for the next best thing, PUR keeps innovating. They’ve recently introduced filters targeting lead, which, let’s be honest, is a significant concern for many households.

Brita Filters

brita faucet filter

Now, onto Brita. If PUR is the overachiever, Brita is the steady, reliable best friend. They’ve been in the game for a long time and their experience shows. Brita filters use a mix of activated carbon derived from coconut shells and an ion-exchange resin. It’s nature and science coming together in harmony.

One thing we adore about Brita is their commitment to taste. Their filters are designed to not only remove contaminants but also to get rid of that pesky chlorine taste and odor. It’s like turning tap water into a gourmet experience.

Their filters might not have the same intense filtration system as PUR, but they make up for it in longevity. Brita filters, especially those in their pitchers, can last up to 6 months or 120 gallons. It’s a steady pace, ensuring you get clean water over a more extended period without frequent replacements.

And for those eco-warriors out there, Brita’s got a little something for you. Their push towards recyclable filters is commendable. It’s not just about clean water; it’s about a clean planet.

Both brands bring their A-game, ensuring that every glass you pour is a testament to purity and taste. The choice? Well, it boils down to what you’re looking for. A rigorous filtration system or a trusted, time-tested approach? The ball’s in your court!

PUR vs. Brita: Contaminants Removed

Now, it’s time to dive into the world of contaminants. These pesky little things can be the bane of any water drinker’s existence. But fear not because both PUR and Brita have stepped into the ring, ready to tackle them head-on. 

So, which one packs a stronger punch? Let’s find out.


Now, at first glance, you might think, “Hey, they’re pretty much neck and neck!” And you’d be right. Both PUR and Brita do a stellar job at removing the usual suspects like chlorine and lead. But here’s where things get interesting.

Mercury: This sneaky little element can find its way into your water through industrial pollution. And while it might sound like something out of a thermometer, trust us, you don’t want it in your drinking water. PUR takes the lead here, ensuring that mercury doesn’t stand a chance.

But let’s not stop there. Beyond the table, there’s more to discuss:

PUR Contaminants Removed

PUR filters are like the Swiss Army knives of the water world. They tackle over 70 contaminants, including pesticides, pharmaceuticals, and industrial pollutants. It’s like having a security detail for your tap water. If there’s something iffy in your water, chances are, PUR’s on it.

Brita Contaminants Removed

While they might not have the extensive list that PUR boasts, Brita holds its own. Their focus on taste and odor removal means that while they’re tackling contaminants, they’re also ensuring your water is a delight to drink. It’s like having a personal chef for your tap, making sure every glass is just right.

So, there you have it. When it comes to contaminants, both PUR and Brita are putting up a good fight. It’s like watching two heavyweights in the ring, each with their strengths. Whether you’re looking for extensive contaminant removal or a balanced approach with taste in mind, you’re in good hands with either choice. 

PUR vs. Brita: General Performance Comparison 

Alright, water enthusiasts, let’s shift gears a bit. Beyond the nitty-gritty of filtration and contaminants, there’s the broader picture of overall performance. Think of it as evaluating a car – it’s not just about the engine; it’s about the ride, the comfort, the experience. 

So, how do PUR and Brita fare when we look at the bigger picture? Buckle up; let’s take a ride!

PUR Filters

PUR is like that sports car you’ve always dreamt of – sleek, efficient, and packs a punch. When it comes to filtration speed, PUR is on the faster side, especially with its faucet filters. You turn on the tap, and, voila, purified water in an instant. 

But it’s not just about speed. The taste? Oh, it’s something to write home about. Thanks to its MineralClear filter, the water has a crispness that’s truly refreshing.

However, every sports car has its quirks. Some users have mentioned a slight decrease in flow rate over time. It’s not a deal-breaker, but something to keep in mind.

Brita Filters

Now, if PUR is the sports car, Brita is that reliable SUV – steady, dependable, and gets the job done. Brita might not have the same lightning speed as PUR, but it’s consistent. You know what you’re getting every time. The taste is clean, with a noticeable reduction in chlorine’s odor and flavor, making every sip a pleasure.

And let’s talk longevity. Brita filters, especially in their pitchers, have a reputation for lasting. It’s like that Energizer bunny; they keep going and going. Plus, the brand’s emphasis on eco-friendliness, with recyclable filters and pitchers, adds a green touch to its performance.

In the grand scheme of things, both PUR and Brita deliver a stellar performance. It’s like choosing between two top-tier athletes, each with their strengths. 

Are you looking for speed and crispness? PUR’s your pick. But if consistency, longevity, and eco-friendliness rank high on your list, Brita’s the way to go. 

PUR vs. Brita: Models Offered

Choosing the right water filter model is akin to selecting the right tool for a job. Both PUR and Brita have carved out niches in the water filtration market, each offering models tailored to specific needs. 

Whether you’re looking for a convenient dispenser for your countertop or a direct faucet filter, understanding the offerings of each brand can guide you to the perfect fit.

PUR vs. Brita Dispensers

PUR Dispensers: PUR’s dispensers are designed with a focus on capacity, making them an ideal choice for households with multiple members or shared spaces. The larger volume ensures that filtered water is always available on demand, reducing the frequency of refills.

Brita Dispensers: On the other hand, Brita dispensers are celebrated for their user-centric design. They seamlessly blend capacity with ease of use. The design facilitates straightforward refilling and pouring, and their size is optimized for both countertop use and refrigerator storage.

PUR vs. Brita Faucet Filters

PUR Faucet Filters: PUR’s faucet filters are a testament to convenience. They attach directly to your tap, transforming it into an immediate source of filtered water. The installation process is straightforward, and the added 360-degree swivel feature ensures it’s compatible with a majority of sink designs.

Brita Faucet Filters: While Brita has predominantly been recognized for its pitchers, their faucet filters shouldn’t be overlooked. They offer a direct approach to water filtration, attaching to your tap and providing clean water at the turn of a handle. The design is sleek and ensures that users have uninterrupted access to filtered water without the need for a separate container.

With both brands offering a range of models, your choice boils down to specific preferences and household needs. Whether it’s the direct filtration of a faucet attachment or the portability of a dispenser, both PUR, and Brita have solutions to cater to diverse requirements.

PUR vs. Brita: Cost Comparison

When it comes to choosing between Brita vs PUR, the initial costs of the unit is just the tip of the iceberg. The real expenses often lie in the maintenance, particularly the replacement of filters and potential parts.

Let’s dive into the cost comparison, and while we’re at it, we’ll also peek into Amazon to see if there are any common parts that users report might break over time.

Initial Unit Cost

The first thing most consumers look at is the upfront cost. Both PUR and Brita offer a range of products, so the initial cost can vary depending on the specific model and its features. 

Generally speaking, both brands offer products in a similar price range, making them affordable options for most households.

Annual Cost of Filters

​​Beyond the initial purchase, the recurring cost of filters is where you’ll spend most of your money.

  • PUR: The cost of PUR filters can vary, but on average, they need to be replaced every 2-3 months. This frequency can change based on the quality of your tap water and how much it’s used. On Amazon, the average cost of a PUR filter is around $7.
  • Brita: Brita filters, on the other hand, also need replacement every 2-3 months. The Brita Standard and Everyday models have a filter life of up to 40 gallons. While the Brita filter models cost about $7 each, they offer packs that can bring down the per-filter cost.

Annual Cost of Parts

While both PUR and Brita are known for their durability, no product is immune to wear and tear. Based on Amazon reviews:

  • PUR: Some users have reported issues with the faucet attachment mechanism wearing out over time. Replacement parts are available, but it’s always a good idea to handle the unit with care to prolong its life.
  • Brita: Brita units, especially the pitchers, might face issues with the lid or handle over time. Again, replacements are available, but gentle handling can prevent such issues.

Annual Cost Breakdown

To give you a clearer picture, let’s break down the yearly expenses associated with both brands.

Cost TypePURBrita
Initial Unit$17-30$20-45
Filters (Yearly)$42 (Up to 6 filters/year)$28 (Up to 4 filters/year)

Pros and Cons of PUR vs. Brita Water Filters

Every product has its strengths and weaknesses, and water filters are no exception. When comparing PUR and Brita, it’s essential to weigh the advantages against the potential drawbacks to make an informed decision. Let’s break down the pros and cons of each brand.

What We Like

We’ll start with the features that stood out the most to us from both brands:

PUR – What We LikeBrita – What We Like
Advanced Filtration: PUR’s Triple Filtration Technology ensures a comprehensive cleaning process, targeting a wide range of contaminants.Reliability: Brita has been a household name for years, known for its consistent performance and trusted filtration.
Lead Reduction: PUR filters are specifically designed to reduce lead, addressing a significant concern for many households.Taste and Odor Removal: Brita filters excel in removing chlorine taste and odor, enhancing the overall drinking experience.
Faucet Filter Design: The 360-degree swivel feature ensures compatibility with most sinks, offering flexibility in installation.Eco-friendly: With a push towards recyclable filters and pitchers, Brita emphasizes environmental responsibility.
MineralClear Filter: This feature enhances the taste of the water, providing a crisp and refreshing experience.Longer Filter Lifespan: Brita filters, especially in their pitchers, tend to last longer, reducing the frequency of replacements.

What We Don’t Like

Next, we’ll address a couple of the pitfalls from both:

PUR – What We Don’t LikeBrita – What We Don’t Like
Shorter Filter Lifespan: Due to its rigorous filtration process, PUR filters might need more frequent replacements compared to some competitors.Limited Contaminant Removal: While Brita tackles common contaminants effectively, it might not cover as extensive a range as some other brands.
Flow Rate: Some users have reported a decrease in flow rate over time, especially with the faucet filters.Pitcher Design: Some users have mentioned issues with the pitcher’s lid or handle over time.

Customer Reviews and Concerns 

When it comes to choosing between PUR and Brita water filters, we’ve reviewed the feedback of the customers. This provides valuable insights into the strengths and weaknesses of each product.

Here’s a selection of reviews for both brands, along with some insights.

PUR Water Filter

  • Review: “The PUR filters work great and are easy to install. I’ve noticed a significant improvement in the taste of my water.”
    • Insight: Many users appreciate the ease of installation and the noticeable difference in water taste with PUR water filters.
  • Review: “After a few months of use, I experienced some leaks. It’s a bit disappointing.”
    • Insight: Durability might be an issue for some users, as leaks can occur after prolonged use.

Brita Water Filters

  • Review: “I live in an area with hard water, and these Brita filters were the only ones that worked for me. They actually remove impurities, making my water taste better and healthier.”
    • Insight: Brita filters seem to be particularly effective for users in areas with hard water, enhancing both the taste and healthiness of the water.
  • Review: “I’ve been using the Brita pitcher filter for a while, but these filters don’t seem to last the promised 6 months, especially if you’re a heavy water drinker.”
    • Insight: The lifespan of Brita filters might vary based on individual consumption patterns. Some users might need to replace them more frequently than the recommended duration.

Both PUR and Brita have their strengths and potential areas of improvement. It’s essential to consider individual needs and preferences when choosing between the two brands.

PUR vs. Brita Filters: Which Should You Choose?

The age-old debate of PUR vs. Brita is not a simple one to settle. Both brands have carved out their niches in the water filtration market, and each has its unique strengths. 

So, when it comes down to making a choice, it’s less about declaring a clear winner and more about understanding what you value most in a water filter.

For the Detail-Oriented User: If you’re someone who wants to dive deep into the specifics of what’s being filtered out, PUR might be your go-to. With its advanced filtration technology and emphasis on tackling a wide range of contaminants, including lead, PUR is for those who want to be in the know. It’s like having a security system for your tap water, ensuring maximum protection.

For the Everyday User: If you’re looking for a reliable, time-tested solution that provides clean, tasty water without much fuss, Brita is a solid choice. Their emphasis on taste and odor removal, combined with the longevity of their filters, makes them ideal for those who want a straightforward, effective solution. It’s the kind of filter that seamlessly integrates into daily life, providing consistently good water with minimal maintenance.

For the Eco-Conscious: Brita‘s push towards recyclability and environmental responsibility might resonate with those who are eco-conscious. If leaving a smaller carbon footprint is high on your list, Brita’s efforts in this domain are commendable.

For the Tech Enthusiast: If you’re always on the lookout for the latest in technology and innovation, PUR‘s continuous advancements in filtration might appeal to you. Their faucet filters, with features like the 360-degree swivel, showcase their commitment to blending functionality with modern design.

In the end, the choice between PUR and Brita boils down to individual preferences and priorities. Both brands offer high-quality products that cater to different needs. 

Whether it’s advanced filtration, taste enhancement, eco-friendliness, or modern design, PUR and Brita stand out in their respective domains. The key is to assess what you value most in a water filter and make an informed decision based on that. 

Happy hydrating!

Photo of author
Stephanie Nielsen
Stephanie worked as a department supervisor of kitchen, bath, and appliances at Home Depot, and water filters were part of the inventory she was responsible for assisting clients with so she learned the ins and outs of matching the right filtration device to homeowner’s needs. She also worked closely with Culligan water to educate customers about whole-home water treatment and softener systems.

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